Bespoke furniture for Horace® cosmetics shops since 2022
Founded in 2016, this men’s natural cosmetics brand initially sold its products exclusively online. In 2020, Horace® opened its first shop in Paris and has since continued to expand its retail network across France. Together with our partner Retail 3D, we have been supporting them in the production of their store furniture since June 2022. To date, we have fitted out 14 shops: Lille, Nantes, Aix-en-Provence, Paris Saint-Germain, Paris Italie 2, Paris Marais district, Montpellier, Lyon, Marseille, Strasbourg, Annecy, Lyon Part-Dieu, and most recently, the stores in Nice Cap 3000 and Val d’Europe, located in shopping centres, with bespoke furniture designed specifically for their fragrance range.
Photo credits: Retail 3D / Horace®
PROJECT SPECIFICS:
- Opening schedule: required lead times (between 4 to 6 weeks from order to shop opening).
- Manufacture of multi-material furniture.
- Creation of a catalogue with 7 furniture references, each with up to 10 variants.
- For the Nice and Val d’Europe shops: installation within a shopping centre, with restricted working hours, completed in 1 day for Nice and 2.5 days for Val d’Europe. Both stores were fitted out during the summer period, just two weeks apart.
SPECIFICS OF THE DIFFERENT FURNITURE PIECES PRODUCED:
- Central blue lacquered display table with drawers, fitted with an anti-reflective, extra-clear Securit® glass top with flat polished edges.
- Shelves and display boards with bespoke locking systems; powder-coated shelves in the colour chosen by the client.
- Laminate storage unit with a series of drawers extending up to 6.5 metres in length.
- Corian® counter with a bespoke access hatch.
- Mirrors with box frames.
- Perfume display unit: ready-to-paint finish, transformer with backlit panel, warm white LED lighting, ultra-thin laminate shelves and side panels, transformer access concealed within the lateral storage module.
- Showcase island: high-gloss lacquer finish, backlit logo, warm white LED lighting, battery-powered with a 2–3 day autonomy. The battery is easy to access for sales advisors yet invisible to customers.
Continuous improvement: from design to installation
Furniture enhancements do not end with the design phase. Based on feedback from workshop and on-site teams, we continually improve the furniture to facilitate handling and adjustments. The pieces are adaptable to suit each point of sale. As specialists in furniture concept roll-outs, we strive to ensure every project runs smoothly and efficiently, always meeting your deadlines.
